Crafting a Strong DJ Online Presence: Mastering Facebook & Twitter in Part 1 - Guided by PCDJ

Social Media has essentially replaced email and even websites for many DJs. Millions of people (and potential clients) engage on Facebook multiple times daily, while checking email once or less.

As a DJ, building your social profile and promoting yourself and your business is paramount in today’s “always connected_” world. Your prospective clients will expect to locate you on at least Facebook , and Twitter should also be included in your social profile plan (I would also make a case for Google+ , but we’ll cover that in a future post) If you do have a website (READ OUR POST ABOUT CREATING A GREAT DJ WEBSITE ), the back-links and traffic from popular social networking sites will also organically help SEO (Search Engine Optimization _) – which simply means it will be easier for clients to find you in an otherwise crowded market.

[If you’re a club DJ using SoundCloud to upload mixes to share is also highly recommended, and a great way to get feedback from your peers. You would want to share your mixes with the public via your other social sites.]

Here’s our suggestions for the basics of building your DJ social profile:

Create A Facebook Page:

Facebook has a great page feature that’s designed for businesses and self-promotion for artist and DJs. (Sign up for a Facebook page here ) While getting your initial likes may be a challenge, you can invite your friends to help seed-start your “likes”. The page feature doesn’t suffer the same 5000 friend limit your regular personal FB profile does, and comes equipped with many useful apps and features to help you promote you and your events such as a gig calendar or music player. New apps are added all the time for free, so it’s a good idea to stay on top of them to see if any new app could prove useful.

Make sure to include a cover image on your page (specifications here ), as the design and look of your brand on your page is more important than you may think. Today, people are more visual than ever before. They judge the book by its cover. So, make sure your profile picture is also professional. You’ll want to include as many event pictures as possible, and videos of your audience enjoying your work if you have them. When people see other people having fun at your events, they can picture themselves dancing and having fun while you mix, too.

Promote Your Facebook Page:

If you have a website for your or your DJ business, be sure to include links to your social profiles front and center – clearly at the top of your website page would be best. You can also embed a like button directly on your site, where visitors can see how many likes your FB page has received (I would only add this once you have over 1000 likes or so!). Facebook allows you to pay to promote your page as well. It’s a great way to get likes right from the start and is fairly inexpensive, although it’s been noted that the likes you may receive from paying to promote your page don’t engage with you (share your posts, reply to posts or like them) as much as organic likes. It’s still helpful in that the more likes potential customers see, the more likely they too will like and follow your page. You can learn more about promoting your FB page HERE .

Posting On Your Page:

We would recommend posting at least one post per day, and since the goal is to engage as many people as possible – with the hope they will share your post and further your social reach – make sure your posts aren’t just about “sell sell sell” Yes, make sure to post when your gigs are and user testimonials are great, but mix it up. Post industry related humor, current music events and sprinkle in some personal stuff (not of the “what I had for dinner” or “check out my gym body” variety however, try to keep it related to your “DJ life”)

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Create A Twitter Account:

Twitter is basically a news feed that limits your posts to 140 characters. It may not offer the depth of user/client engagement Facebook does, but it’s a viable social option to spread your gospel. The first thing you’ll want to do when creating your Twitter profile is selecting your “_vanity URL_” for your feed.

The vanity URL is basically your user name and you should attempt to make sure your DJ name matches your Twitter name. For instance, the PCDJ page is: www.twitter.com/pcdjsoftware If your DJ name is “DJ Bob’s Your Uncle go for twitter.com/djbobsyouruncle (On Facebook you can also create a vanity URL for your page as soon as you have 25 fans.) Be sure about the twitter vanity URL when creating it, as you won’t have an option to change it later.

Create A Custom Profile Cover Image

On Twitter, like Facebook, you can include a custom profile background and cover image. If you have a little design skills with Photoshop you can take a crack at it yourself, but once again image is everything – so better to utilize a designer or a friend with design talent if you’re skills aren’t up to par. An alternative would be to use one of the many twitter profile cover templates or background templates you can find online, where all you have to do is plug in your own images.

Promoting Your Twitter Feed:

Make sure a link to your twitter feed is also included on your DJ website, and every now and again post a link to your twitter feed on your Facebook Fan page asking your fans to follow you there as well.

Posting To Your Twitter Feed:

As noted, you only have 140 characters to express what you want to on Twitter. However, in general it’s a good idea to keep all your posts around this character count. It’s been proven that even on FB, users are more apt to like or share a post if the text is minimal. It’s an ADD world, keep things short and sweet. Once again, mix it up with posts about you as a DJ and your DJ business and humor or other industry related news.

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Tools For The Trade:

There are many inexpensive marketing tools for posting to social networks. We’re a fan of Hootsuite here at PCDJ as it allows you to post across all social sites with one message simultaneously. You can schedule all your posts as well, as many weeks or months in advance. If you’re a one-man show, this can be hugely beneficial as you can knock out a weeks’ worth of posts in advance in one 20 minute session. Obviously great for time management.

Another great feature is suggested posts – you type in three parameters of data you wish for Hootsuite to collect for potential posts (DJ, Music, Entertainment – for example) and Hootsuite will suggest posts for you to schedule, and you choose which you want to use and when you want them to post to your social network pages. You can also add all the popular social sites and use one dashboard to manage them all (LinkedIn, Google+, Facebook, Twitter etc)

We hope this posts helps you to start growing your social profile. We’ll try to bring you another detailed post soon about how to further expand your social reach online.

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